Fashion Show for the Homeless
Written by Amita Mistry Thursday, 23 April 2009 00:00
Features - Articles
Nottingham Trent fashion students are hosting a show in April to raise money for the homeless charity Shelter. Amita Mistry gets front row seats...
There are more job cuts happening than ever before, which means the bills start piling up and some people are left with no alternative but to set up home on the streets.
The state of the economy hasn't gone un-noticed by NTU students who are getting the local community involved to help raise money and awareness for Shelter by hosting a fashion show called Dress:4it. It is going to be a glamorous event giving, up and coming designers the opportunity to show off their talents.
The work featured on the night comes from young local graphic designers, fashion designers, artists and illustrators. Some familiar names taking part include, James Benn, May Cortazzi (the brains behind Regenerate Clothing), Caroline Dyke, Rosie Fayle, Alex Fowkes, Miss Ford from the Above Gallery, Simeon Hartwig (Creator of the Bantum range and also featured in issue 4 of Freeq Magazine), Alex Macpherson and Tom O'Toole (from Oxygen Thievez).
Each individual will create a one-off T-shirt design that will be showcased on the 27th April 2009. These T-shirts will be available to buy from Projects in Hockley the following day, where all proceeds will go to charity.
The event will have DJ, Rak It Kid on hand to provide the music to keep the crowds buzzing and to make the show even more spectacular! Dress:4it has already sparked a lot of attention from celebs, with interest from funny man, Russel Brand who is known as Shelter's celebrity supporter. You will, (like myself) have to wait until the night to see who the special guest is!
The Dress:4it show, created by two fashion marketing and communication students from NTU, Jacqueline Balchin and Olivia Lawrence, will be an opportunity to enjoy an evening out, whilst supporting Shelter, with a fashionable twist.
Jacqueline Balchin, one of the organisers, is one of the 30 Student Event managers working for Shelter at different universities around the country. This year, Jacqueline, is hoping to raise £1,000 to help Shelter's work with homeless and badly housed families. As well as making money for a fantastic cause, she will also have the opportunity to spend a day at Shelter's head office and gain a qualification from the Chartered Institute of Marketing.
Jacqueline said: "I am really glad to be part of this scheme. I feel that people our age need to be more informed about the work that Shelter does and need to get involved more. Taking part or even attending in any fundraising event is a great way to get involved and do something."
Alan Gosschalk, Director of Fundraising at Shelter, said: "We're really proud of all of our Student Event managers, who are not only going to raise money but be great champions for Shelter to the student population. Collectively, we hope our student event managers will raise £30,000 this year, which will help give many homeless and badly housed families the chance of a brighter future."
The fashion show couldn't have come at a better time as homelessness is set to be on the increase and charities like Shelter need all the support it can get to help spread awareness. According to the latest figures on mortgage lending from the Financial Services Authority (FSA) 46, 750 homes were repossessed in 2008.
Former Shelter Chief Executive Adam Sampson said: "Today's figures once again underline the scale of the crisis facing Britain's homeowners, and with thousands facing unemployment, there is little evidence that things will get any better during this year. With tens of thousands of families living in the shadow of repossession, the FSA must ensure that lenders treat struggling borrowers fairly."
Dress:4it will take place on the 27th of April 2009 at Brownes, Hockley Nottingham. Doors will open at 8pm, with the show starting at 9pm. Tickets will cost £5 and all proceeds will go to Shelter.
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