NEW SMIRNOFF® FLAVOURED VODKA PRESENTS ORIGINAL TAKES ON CLASSIC DESIGNS;
VAST ICE SCULPTURES OF ICONIC LANDMARKS TO ARRIVE IN UK CITIES THIS SEPTEMBER

The Smirnoff Co. has announced that it will be simultaneously unveiling five huge ice sculptures across the UK on the 11th of September celebrating the national launch of two new flavours of vodka; Green Apple Smirnoff and Lime Smirnoff.

Appearing in Glasgow, Edinburgh, Manchester, Liverpool and London, the ice sculptures will recreate iconic landmarks from each of the five major UK cities in the form of scaled-down replicas.  In Glasgow’s Buchannan Galleries, an ice carving of the Armadillo measuring 8 metres by 2.4 metres high will be constructed.  The infamous Forth Bridge will be rebuilt on the rooftop of Edinburgh’s Prince’s Street Mall, Manchester’s futuristic Urbis will be reproduced at The Great Northern and Liverpool One will be home to an ice replica of the top of the Liver Building.

Meanwhile coming to the capital’s beautiful Covent Garden piazza will be an ice sculpture of London’s skyline featuring Canary Wharf, Big Ben, Tower Bridge, The London Eye, St. Pauls Cathedral and The Gherkin, measuring 10 metres in length and 3 metres in height.

The installations will see some of the world’s top ice sculptors, Duncan and Jamie Hamilton, Ben Edson, Jack Hackney and Darren Jackson work through the night to carve the structures from a mix of clear and white ice.  The ice blocks for the sculptures, being prepared in giant freezers at the Hamilton’s workshop in South West London, will be transported to each location on the 11th of September.  Upon arrival, they’ll be slotted into place and shaped into their illustrious designs, incorporating limes, green apples and frozen bottles of Smirnoff flavoured vodka.

Sculptor Duncan Hamilton comments;
“We were delighted to be asked to work with Smirnoff Flavours.  This is the first time we have been asked to design and produce a project of this scale.  The challenge to present such unique large sculptures in five city centres, at the same time and on the same day is wonderful.”

Michael Martin, spokesperson for Smirnoff vodka comments;
“We wanted to do something original and exciting and resolutely iconic to mark the launch of Lime Smirnoff and Green Apple Smirnoff in the UK.  When we saw what the Hamiltons had in store, we were blown away.  Make sure you get to see the sculptures before they melt and check out the new flavours of Smirnoff which you can try in many bars around the country!”

Weighing up to an impressive 3 ½ tonnes, each sculpture will take four men approximately five hours to assemble and carve from the time the blocks arrive on site.  Once completed, they will be on show day and night until the ice melts and the monuments disappear.

In light of the forthcoming ice hockey season for the Nottingham Panthers, we locked ourselves in a room with a semi-naked 6'5" Coach Corey Neilson after the Panther's training session on Thursday 27th August. (He's MAASSSSIVVE!)

Having caught a few minutes of the session, the players looked to be gelling well, and the skill levels looked impressive. Kevin Bergin seemed to be a key figure and in good spirits and there was a definate positive vibe around the changing rooms at this early stage.

Gary Moran was accomodating enough to organise a few minutes with some of the players for us (he's very busy but sounds keen to get the season started with a visit from the Belfast Giants on Saturday 5th September) and you should look out for reports and news on the Panther's title challenge all season here at Freeq magazine.  Listen to the full interview with Coach Neilson here at Freeq interview Corey Neilson

We also had a quick chat with Brit forward Marc Levers to get his thoughts on the upcoming season (and to try and get a sneak preview of the lines) have a listen here  Freeq interview Marc Levers

Fashionable females are invited to an evening packed full of glamour and style, as The Cornerhouse, Nottingham hosts a special Ladies Night in aid of Breast Cancer Awareness.

The event, on 11 August, will include demonstrations of the latest hair styles from Icon Hair and Beauty and makeovers courtesy of the top brands at Boots in the Victoria Centre. Renowned jeweller Carolyn Codd will be showcasing her latest designs and all this will be washed down with cocktails and canapés provided by The Cornerhouse’s many restaurants and bars.  

Taking place on all four floors of the complex, this will be followed by an exclusive fashion show and Champagne reception in Revolution. Featuring fashions from LK Bennett, Ted Baker, Phase Eight, Hobbs and Warehouse all courtesy of John Lewis, and Project, Collard Manson and Bantum Clothing, it will be a chance to catch a coveted glimpse of the new season’s collections ahead of the crowds. Icon Hair and Beauty will be making sure the model’s hair matches their stunning clothes, while makeup will be by Dior at Boots.

The free demonstrations will be taking place in the atrium at The Cornerhouse from 6pm on 11 August - perfect for dropping in with the girls after work. The fashion show is also a free event, starting at 8pm, but entry will be by ticket only. Tables of four or six can be pre-booked through Revolution and everyone booking in advance will be entered into a prize draw to win the complete pamper experience with a ‘I Deserve It Day’ courtesy of Icon Hair and Beauty worth £150.

All fashionistas attending will also receive a goody bag full of hair and beauty samples, vouchers and sweeties and a raffle will be held on the night to raise money for the charity.

To book tickets for the fashion show, call Revolution on 0115 959 8072.